Introducing UDJAT, the name referring to the eye of Horus, an Ancient Egyptian symbol of protection, royal power and good health.
The Udjat eye is one of the most recognizable amulets in Ancient Egypt, an apotropaic symbol protecting against the evil eye, and in a wider sense against all imaginable dangers.
Taking its inspiration from the traditional Egyptian wardrobe, Ancient History and centuries-old traditions perpetuated by skilled local craftspeople, UDJAT offers original, contemporary, and wearable garments, accessories, as well as unique lifestyle objects.
The brand works exclusively with Egyptian fabrics that are either hand- woven in Upper Egypt or Egyptian cotton of prime quality. All of the fabrics and garments are cut and sewn in our Cairo atelier in Zamalek.
Most pieces are embellished with hand embroideries. Embroideries are sewn by women from the Siwa Oasis and Palestinian women settled in Cairo, whilst other pieces are worked with decorative designs hand-appliquéd by tent makers from the Islamic district of Bab Zuwaila.
The collection also includes printed garments and accessories, silkscreened by refugees in Maadi.
Our project aim is to further enhance the skills of our artisans, in order to provide economic self-sufficiency and social recognition for everyone involved.
The brand adheres to a zero-waste policy, an initiative that takes the remnant cuttings from produced garments to be used in future development and production – including patchwork pieces, home goods, packaging, and accessories.
UDJAT is committed to revitalize threatened traditional handicrafts and support responsible manufacturing via sustainable, low impact production methods.
By collaborating with rural communities of artisans and refugees, it aims to empower the men and women often excluded in traditional economic circles.